The online environment has evolved to a point where having timely access to accurate, precise, and concrete data is vital for the decision-making process. This is equally true, no matter if we are talking about a big e-commerce platform, a small blog page, or a business enterprise somewhere in between. This is where Google Tag Manager enters the picture.

After all, how users interact with the site, which elements are the most popular, what generates the most retention, and similar core metrics are all essential parameters when it comes to creating a successful growth strategy for your site or business.

Continue reading “How To Use Google Tag Manager for WordPress”

Let me guess: one of the main goals for your website is for it to get a lot of traffic and be easily found on Google. Well, then it is important that it’s visible for the readers. This is where on-page SEO comes in. If you are new to it – we have your back!

Here you can read about what it is and how to improve yours! 

What is On-page SEO and why is it important?

On-page SEO (also called on-site SEO) is optimizing your website’s content and HTML source code. This makes it easier for search engines to understand your website and rank it higher if it’s relevant to the user.

This optimization is important for Google’s ranking algorithms. Since they are looking for the most relevant query, what needs to be optimized is the page title, headers (h1 and h2 tags), URL, text content, meta descriptions, internal links and more.

Continue reading “On-page SEO: Basics And Ranking Factors”

Let’s admit it – 2020 changed UX design perceptions and, well, the course of people’s lives in many ways. Now the amount of time spent online is far more than before and that is why user experience is so important. 

Here we want to present you the leading trends in UI/UX design to create the best experience for your customers.Continue reading “UX Fundamentals And Leading Design Trends in 2021”

Losing site traffic can sting a lot – especially if you think you’re doing your best to attract users, and the numbers are dipping despite your best efforts.Continue reading “30 Reasons Why You’re Losing Your Site Traffic”

When it comes to organizing their online presence, the “About” or “About Us” page is usually something of an afterthought for most people. It’s usually regarded as a dull detail that needs to be filled out for completion’s sake. Many people just toss some random tidbits on there, so that you can get to work on more important parts of your website.Continue reading “How To Write The Perfect About Us Page”

Content marketing can be a very effective strategy for boosting your bottom line. Depending on your goal, it can be a great means of marketing. However, in order to produce the best possible results, you need to do it right. Here are ten tips that can help you up your content marketing game in 2021.Continue reading “10 Tips for Successful Content Marketing In 2021”

In spite of what heaps of articles online claim, keywords are still the cornerstone of SEO. It is true that keyword optimization has changed dramatically multiple times over the last decade or so. However, that does not diminish the importance of keywords for SEO or the need to research, update and improve them.Continue reading “What is Keyword Research? (And Why Is It Important?)”