How To Use Google Tag Manager for WordPress

The online environment has evolved to a point where having timely access to accurate, precise, and concrete data is vital for the decision-making process. This is equally true, no matter if we are talking about a big e-commerce platform, a small blog page, or a business enterprise somewhere in between. This is where Google Tag Manager enters the picture.

After all, how users interact with the site, which elements are the most popular, what generates the most retention, and similar core metrics are all essential parameters when it comes to creating a successful growth strategy for your site or business.

As one of the most comprehensive free tools available on the market, Google Tag Manager can become an indispensable part of the online analytics management of your WordPress site.

Fast Deployment of Tags

To get the relevant data, code snippets known as tags must spread across all pages of the website.

In the past, the developers who had to find the necessary time to perform this task were responsible. After all, a combination of multiple tags tracking different objectives – form submissions, clicks, surveys, how people found the site, and what brought them there, may be necessary for each page. Even extremely specific events can be tracked via tags such as initiated file downloads or items added/removed from a shopping cart. 

Integrating Google Tag Manager into your WordPress site allows for the whole process of introducing, maintaining, editing, and testing tags to perform in a straightforward and convenient way via a single dashboard.

This aspect of Google Tag Manager is extremely important for smaller businesses that employ only a couple of permanent developers or do not have a development team at all. If you are trying to implement a rather complex set of tags, however, it may be a good idea to leave it to an expert. 

How To Start Using Google Tag Manager

The process is sufficiently self-explanatory but there are still a couple of tricky parts that must be taken into account:

Set up a Google Tag Manager account.

Start by opening tagmanager.google.com and then clicking on either the ‘Create Account’ button or in the middle of the page. You will be taken to the Admin section. Here, choose a name for your account. You can pick whatever you want but one core principle that you should follow throughout this process is to make everything as obvious and easy to recognize as possible.

The best practice, in this case, is to use your company’s name. Afterward, select the corresponding country. You can also choose whether you want to share data anonymously with Google.

Set Up the Container

The container is what will effectively ‘hold’ and carry all of the tags for the site and its pages. Once again, you can name it anything you want, but it is strongly recommended to simply use the site’s domain name. If everything is as clear as possible, it will decrease the chances of any accidental mistakes in the future.

Keep in mind that, in general, Google advises creating a separate container for each different domain. You can then manage all of the containers under a single Google Tag Manager account. 

Select Appropriate Platform

Google Tag Manager offers you a choice between multiple platforms, including: 

  • Web – for desktop and mobile web pages;
  • iOS – for iOS apps;
  • Android – for Android apps;
  • AMP – for Accelerated Mobile Pages;
  • Server – a beta feature for server-side instrumentation and measurement;

Agree with the Terms and Conditions

You will see the Google Tag Manager Terms of Service Agreement. You can pick the language of the text from a drop-down menu at the top of the page. When you are done reading the page, check the box at the bottom to confirm that you accept the GDPR terms (for countries where the law applies). The last step is to hit the ‘Agree’ button in the upper-right corner. 

Container Code

When your container is ready, Google Tag Manager will display two code snippets in a pop-up window. The first one would be in the <head> tag of the page, while the second goes in the <body> tag. The code must be distributed correctly in your WordPress site, otherwise, the tags won’t function. Arguably, the easiest method is to use a plugin to tackle this obstacle. 

The same result can also be achieved manually by adding the code snippets to the ‘funtions.php’ file located in the WordPress theme. The problem is that any changes introduced to the ‘funtions.php’ file will be gone the next time the theme is updated. To prevent this, users will need to create a child theme that will safeguard the custom modifications made to the file. 

After this step, you will now have access to the dashboard section of the tool. 

Creating Tags on Google Tag Manager 

We can now begin creating tags. Think about which tags are most relevant to your goal. Although there is no upper limit to the number of tags that you can add, typically, it is not advisable to inflate it unnecessarily. If you already have a set of tags that you wish to import into Google Tag Manager, now would be an opportune moment to take some time to review them and remove any that are no longer necessary. To create a brand new tag, click on ‘New Tag’ or ‘Add a new tag’ from the Google Tag Manager dashboard. 

Tag Configuration

You will see a window containing two options – ‘Tag Configuration’ and ‘Triggering.’ Select the top one. Here, we will generate our new tag. First, choose its type. There are quite a few different options, including third-party ones, and even creating your own custom HTML or Image tags.

In this guide, we are going to pick ‘Google Analytics: Universal Analytics.’ Now, select the specific type of tag that you wish to create. For example, to track when a user opens a certain page on the site, pick ‘Pageview’ from the ‘Track type’ drop-down menu. 

Now, pick a setting variable for the tag. If you haven’t created a variable beforehand, you can do so from the second drop-down menu on the page. Keep in mind that in order to set up a new variable, you will need your Tracking ID. It is a code that enables Google to pinpoint your site among all the others. You can see your tracking ID by logging into your Google Analytics account and going to the ‘Admin’ tab.

Clicking on ‘Advanced Options’ allows you to adjust the tag firing priority and sequencing. When you are ready, click ‘Save’ and go back to the previous window.

In order for the tag to work properly, we now need to give it at least one trigger. Click on the ‘Triggering’ section to do just that. Here, you can add a new trigger via the ‘plus’ button, if you don’t have one ready. Pick a name for the new trigger and then select ‘Trigger Configuration’ to access a list of trigger types.

Triggering

Choose the one that best matches your needs, such as ‘Page View.’ Then, fine-tune the conditions that must occur for the trigger to activate. For example, if you wish your tag to fire when a user visits a certain page of your site, you can pick ‘Page URL’ to be equal to the specific URL of the page you want to track. These trigger conditions are called filters, and you can add multiple filters for a single tag via the ‘plus’ button. When you are done, click ‘Save’ in the upper-right corner of the window.

Publish The Tags

The created tags will not go live until the container has been published. Rather intuitively, you can achieve this via the ‘Submit’ button in the upper-right corner of the central Google Tag Manager dashboard. In the ‘Submit’ window, there are several settings that you need to adjust.

. First, select the ‘Publish and Create Version’ and then give a clear name and description of the new version. Review if the new configuration is working properly by looking at the ‘Workspace Changes’ section. Finally, click the red ‘Publish’ button to make the changes go live. 

Conclusion

Google Tag Manager offers a surprisingly robust set of features when it comes to managing the tags on your WordPress site considering that is available for free. While it may take some time to get used to the more intricate of its functions, you can easily deploy the tool and start receiving vital marketing and analytical information tailored to your specific needs almost immediately. 

How To Create A Wikipedia Page to Boost Your SEO

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Wikipedia – something we all have spotted at some point of our online journey. We all know that this is the most popular source of information nowadays. But have you ever thought of it as a great way to boost your SEO? And if so, are you looking for ways how to do it? Then let’s get started.

What is Wikipedia and how does it work for you?

Wikipedia is a platform where many people can contribute to the content without seeing each other. It is the largest online encyclopedia in the world. It’s one of the most popular websites and its information is used mostly for reference work.

Giving the opportunity for netizens to cooperate to its content, Wikipedia makes a way for you to boost your online presence. For example when teachers and students do their research on something and follow a link on Wikipedia, how would you feel if it leads them to you?

Of course, it’s sounds easy when you put it this way, but scoring links from Wikipedia isn’t a paved road. 

How to earn your permanent link on Wikipedia?

Souirce

Pass the vibe check

Since it’s one of the most trusted sources of information, when it comes to uploading new content, Wikipedia is very strict. That’s why when writing your page, you must be aware of Wikipedia’s standards. What you post goes through thorough examination and might be rejected if it doesn’t cover the criteria. 

Ask yourself:

Is your brand notable?

Most times pages fail the review process, because their notability is less from what is required. For Wikipedia a subject is notable when it’s appeared in independent, secondary, reliable sources, not just mentioned somewhere. 

What do those three words mean?

  • Reliable is when what is written is from trustworthy sources such as books, publishing houses, industry-leading blogs etc.
  • An independent source is unbiased one that just shows your customers are interested in your business, products, brand. 
  • Secondary source includes the author’s opinion, analysis, interpretation etc.

How to establish notability?

  • Find pages where there are at least two paragraphs about your company, brand and products and check them.
  • If your company could be referenced in books or journals, try to find them. if you don’t have the books personally, you can use Google Books. As for journals, search for information in the most popular ones (if possible).
  • Go through all different mentions of your company’s name, outside of your own websites

*Wikipedia in other countries

If you have a company branch in a non-English speaking country, then the chance of it being covered in the local secondary sources is larger. Let’s note that the criteria’s principles stay the same for Wikipedia, no matter where you are.

You’ll most probably be rejected at the beginning, which would only mean that you should improve your page and also, it’s secondary sources. 

Is your content reliable?

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This is the hardest part to pass and still the most important for Wikipedia. We went through one of the factors that your content needs – reliable sources. 

Another thing is that you can’t promote your business, because that’s not Wikipedia’s goal and it will be considered spam, hence it will be removed.  

Make sure your content is reliable and answers Wikipedia’s criteria! Once the editors reject one of your articles, you increase the chance for your future ones to be declined.  

Then:

Create your Wikipedia account and build reputation

It is important to become a trustworthy member of the community. First you need to create an account and then contribute to the content for Wikipedia by writing and editing valuable articles. All of these should be taken seriously. 

Writing and editing for personal interest is not particularly welcomed. If you want to do it (for your company for example) then you should let others know what your conflict of interest (COI) is by stating it on your own user page. 

Regardless, please use Wikipedia for what it is and not only for yourself. Build your reputation as a reliable contributor to its content so that your COI drafts are easily approved.  Show others that you are serious about it and you’re not doing it for your own benefits. Then you can finally put your page for a review and the chance for it to pass is increased.

Create your Wikipedia page

Writing for Wikipedia is certainly not the same as doing it for your blog. Since it’s like encyclopedia you must keep all emotions aside and be objective. 

Stick to these five concepts when drafting your page:

  • Keep the sentences simple, easy to understand.
  • Don’t let your emotions write instead of you – think about what’s best for readers.
  • Don’t be biased and use appropriate words for addressing companies, names etc.
  • Support what you display by citing your sources. 
  • Try to be original – not a copycat.

Build links

Did you know that Wikipedia is the largest linker of its content? With the idea of linking others first so that they do the same later it links in smart and useful way. 

Wikipedia doesn’t link to content that is irrelevant to what the page is about. This provides better user experience and makes its articles impossible to be rejected. 

Without linking your content, your page has almost no chance of participating in Google rankings. That’s why Wikipedia’s articles are rarely ranked below third and fourth. 

When Wikipedia links you

Links from Wikipedia offer huge advantages such as steady reference traffic and more linking-building opportunities.

To achieve having Wikipedia link to your page you must:

–  have content that deserves to be linked (original reports and Well-researched reviews)

– try to get as many Wikipedia links as you can

*Trendy topics

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Search for the thing people are hungry for at the moment. This way bloggers, researchers, journalists can link to your page when they write about the same topic. 

*tip: Focus first on your content and then on links.

*another tip: If you want your article to be connected with Wikipedia, then search your topic and check whether they are in need of citations, reference or any help. You can use the Wikigrabber tool to find pages where there is need of replacement of broken or dead links.

Did you pass? No? Try again! 

There is always room to improve something that you might haven’t noticed in the process.

Important! Don’t be too stubborn trying to pass when you don’t see your own mistakes! Wikipedia records the number of rejected submissions and you don’t want to be a notable name there.

Final thoughts

Remind yourself of what is Wikipedia’s main goal and what is yours. This should be your guideline when and where to stop. Of course, there are signs that point it out in the process of creating. For example, if you find yourself not answering the notability criteria then stop and improve. It’s the patience that grows beautiful flowers. If you rush and insolently push your content to be accepted with nothing valuable on the ground, then you’ll probably be added to Wikipedia’s special list and never get your name approved. 

It truly is a hard and long process that should be taken seriously. Aim for the success that it brings at the end and be optimistic and determined. At the end even the satisfaction of participating in such a huge platform for information, with so many contributors and editors is enough to make you smile. Isn’t it?

Do your best! May we all read something from each other as gifts from our dedication, minds and souls. 

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Here you can read about what it is and how to improve yours! 

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