The online environment has evolved to a point where having timely access to accurate, precise, and concrete data is vital for the decision-making process. This is equally true, no matter if we are talking about a big e-commerce platform, a small blog page, or a business enterprise somewhere in between. This is where Google Tag Manager enters the picture.
After all, how users interact with the site, which elements are the most popular, what generates the most retention, and similar core metrics are all essential parameters when it comes to creating a successful growth strategy for your site or business.
Wikipedia – something we all have spotted at some point of our online journey. We all know that this is the most popular source of information nowadays. But have you ever thought of it as a great way to boost your SEO? And if so, are you looking for ways how to do it? Then let’s get started.
What is Wikipedia and how does it work for you?
Wikipedia is a platform where many people can contribute to the content without seeing each other. It is the largest online encyclopedia in the world. It’s one of the most popular websites and its information is used mostly for reference work.
Let me guess: one of the main goals for your website is for it to get a lot of traffic and be easily found on Google. Well, then it is important that it’s visible for the readers. This is where on-page SEO comes in. If you are new to it – we have your back!
Here you can read about what it is and how to improve yours!
What is On-page SEO and why is it important?
On-page SEO (also called on-site SEO) is optimizing your website’s content and HTML source code. This makes it easier for search engines to understand your website and rank it higher if it’s relevant to the user.
This optimization is important for Google’s ranking algorithms. Since they are looking for the most relevant query, what needs to be optimized is the page title, headers (h1 and h2 tags), URL, text content, meta descriptions, internal links and more.
Let’s admit it – 2020 changed UX design perceptions and, well, the course of people’s lives in many ways. Now the amount of time spent online is far more than before and that is why user experience is so important.
Social media has been around for more than two decades now. The proto-social media site SixDegrees.com first saw the light of day way back in 1997 and heralded the dawn of a new era. Since then, many social media brands such as Facebook and LinkedIn have grown into tech-behemoths with tremendous reach.
Becoming a freelancer has always had its perks, but its popularity truly exploded in 2020. Freelance work offers income opportunities, as well as the potential for more freedom and a better work-life balance than a 9-5 job for many people – which is why its popularity is still growing in 2021.Continue reading “How to Become An SEO Freelancer In 2021”
When it comes to organizing their online presence, the “About” or “About Us” page is usually something of an afterthought for most people. It’s usually regarded as a dull detail that needs to be filled out for completion’s sake. Many people just toss some random tidbits on there, so that you can get to work on more important parts of your website.Continue reading “How To Write The Perfect About Us Page”
Content marketing can be a very effective strategy for boosting your bottom line. Depending on your goal, it can be a great means of marketing. However, in order to produce the best possible results, you need to do it right. Here are ten tips that can help you up your content marketing game in 2021.Continue reading “10 Tips for Successful Content Marketing In 2021”
In spite of what heaps of articles online claim, keywords are still the cornerstone of SEO. It is true that keyword optimization has changed dramatically multiple times over the last decade or so. However, that does not diminish the importance of keywords for SEO or the need to research, update and improve them.Continue reading “What is Keyword Research? (And Why Is It Important?)”