What Is A Link Building Agency?

A link building agency stands as a digital architect, shaping the online presence of businesses through a strategic orchestration of backlinks. At its essence, it serves as a catalyst for boosting a website’s visibility and ascending the ranks of search engine results. In digital marketing, link building emerges as a fundamental partner, weaving a tapestry of connections that enhance a website’s authority. In fact, 67.5% of SEOs acknowledge the significant role of link building on search rankings.

The agency’s role extends beyond mere visibility—it crafts a narrative of credibility and relevance in the vast expanse of the internet. By cultivating high-quality links, a link building agency becomes a reliable business partner to help you claim your position at the forefront of online prominence.

In this article, we explore what a link building agency does, the question that every startup owner wonders – to DIY or outsource, the 11 white hat link building services you can expect, and some guidance on how to choose the right provider.

Let’s get the party started.

What Does A Link Building Agency Do?

A link building agency serves as the strategic guardian of a website’s digital standing, undertaking a multifaceted approach to enhance online visibility. At its core, the agency delves into meticulous keyword research, identifying the precise terms that resonate within the client’s industry. This foundational step lays the groundwork for crafting a strategy that aligns with search engine algorithms and user intent.

The agency’s primary mission revolves around building backlinks—digital endorsements that signify a website’s credibility and authority. By establishing connections with relevant and high-quality websites, the agency elevates the client’s profile in the digital realm. This process extends beyond mere quantity, emphasizing the quality and relevance of each link to ensure compliance with search engine guidelines.

Should You DIY or Outsource Link Building?

Hiring a professional link builder can be a more cost-effective option in the long run compared to doing it yourself. 

Professional link builders have years of experience and know what they’re doing. They also have access to paid subscription tools and resources that are not available to the average person, which can greatly enhance their ability to research and identify quality backlink opportunities.

In addition, outsourcing link building can free up your time and resources to focus on other aspects of your business, such as content creation or product development. This can ultimately result in higher productivity and more efficient use of your time.

Furthermore, professional link builders are constantly updated on the latest trends and techniques in link building, which can help ensure that your backlink strategy is up-to-date and effective.

11 White Hat Link Building Services

In digital marketing, link building stands as a formidable strategy to enhance a website’s authority, search engine rankings, and organic traffic. Link building agencies, committed to adhering to ethical practices, employ a range of white hat techniques to cultivate high-quality backlinks.

Here, we delve into the diverse array of services offered by these agencies, each designed to fortify a website’s digital presence while maintaining integrity within search engine guidelines.

1. Guest Blogging

One of the cornerstones of white hat link building, guest blogging involves creating valuable content for external websites in exchange for a link back to the client’s site. This symbiotic relationship fosters credibility and expands the digital footprint.

2. Niche Edits

Niche edits are a quite common and easy way to acquire valuable backlinks. It involves finding relevant articles in your niche where none of your competitors have placed a link yet. It is important to check the metrics of the website domain – make sure it has a solid DA, trust flow: citation flow ratio as well as steady organic search traffic. 

Also, have a look at the date of publication (sometimes it is not visible and you have to look it up in the source code by pressing Ctrl+U). If it is more than two years ago, it is highly unnatural to place a new link there just now, and this way, you risk search engines suspecting spammy practices.

Although you have to make a number of checks with this method, it is a highly effective way to nail a link on a page that has already gained some traffic over time, unlike guest articles that are fresh. Always aim for the above the fold paragraphs and if needed, write up additional text to make it more seamless and flowing naturally.

3. Broken Link Building

A strategic approach to link acquisition, broken link building involves identifying broken links on external sites and proposing relevant, high-quality content as a replacement. This process not only aids in link acquisition. It also contributes to the improvement of the internet’s overall user experience.

4. Resource Page Link Building

Leveraging a website’s valuable resources, link building agencies secure placements on resource pages within the client’s niche. By positioning the client as a valuable resource, these links provide not only visibility but also establish authority within the industry.

5. Skyscraper Technique

Coined by Brian Dean in 2015, the Skyscraper Technique involves creating superior content to existing pieces within the industry. The agency reaches out to sites linking to the inferior content, suggesting an upgrade to the client’s more comprehensive and valuable resource.

6. Infographic Outreach

Visual content is a powerful tool for link building. Agencies create compelling infographics and collaborate with relevant websites to feature these visual assets, earning high-quality backlinks while providing valuable information in a digestible format.

7. Influencer Collaboration

In the age of social media, influencer collaboration is a potent link building strategy. Link building agencies engage with influencers in the industry, facilitating partnerships that result in credible endorsements and backlinks, amplifying the client’s reach within their target audience.

8. Local Link Building

For businesses with a local focus, link building agencies navigate local directories, industry-specific platforms, and community engagement to secure links that enhance local search visibility.

9. Social Media Profile Optimization

Optimizing social media profiles is a nuanced strategy employed by link building agencies. By aligning the client’s social presence with their website’s goals and leveraging platforms for quality link acquisition, these agencies contribute to a holistic digital strategy.

10. Forum and Community Engagement

Participating in industry forums and online communities allows link building agencies to establish the client as an authoritative voice. Therefore, contribute valuable insights and content. These engagements naturally lead to the acquisition of relevant and high-quality backlinks.

11. Content Syndication

Link building agencies employ content syndication to disseminate valuable content across various platforms. This not only expands the reach of the client’s content but also attracts backlinks from diverse sources.

Bear in mind that in order to prevent duplicate content issues, you need to explicitly ask the website that agreed to syndicate two things. First, they need to place a statement like “This article was originally published on [original URL]”. Also, they need to insert a canonical tag under the <head> tag into the backend of their version of the article:

<link rel=”canonical” href=”original URL” />

How To Choose The Right Link Building Agency?

If we managed to convince you that outsourcing link building to a professional is the way, then great! However, keep in mind that not all providers out there are the same and follow Google’s guidelines for quality.

Therefore, it’s best to do some research first.

Reputation

Start by looking up some online lists of the best link building agencies out there and take a note on what they do and how they present themselves. Then, zoom in your area and see if there are any local link building services with good reviews and overall online presence. Reputation is a big factor here so do not restrict yourself to a single search query. Check their website – does it look like it is maintained, are there case studies, do they have a blog, how often do they publish a new article?

Then, you can make your way to their socials. Check if the link building agency and its founder have any online presence beyond the website. This way you can find social signals that will help you decide on whether the agency is legit, or not.

Backlink Profile

Once you do these reputation checks, have a look at the backlink profile of the agency. See if they have secured links on any high-authority websites. Check if the guest articles they’ve published show expertise, or are just AI content that lack effort. Also, investigate the agency’s most prominent clients (if you can get hold of that info) – this will give you a clue on whether working with them is worth it.

Price

Another big concern when choosing a link building agency is the price. Every business has a limited SEO budget. Fortunately, there are professionals out there that suit all pockets. Sometimes you can make a call on how much they charge based on the size of their clients. It is not uncommon to find a dedicated page on their website with descriptions of their packages. If you can’t find either, just reach out – you never know, this may be your dream link building superhero!

Bottom Line

In the digital world, a link building agency emerges as the linchpin for businesses who want to win at SEO. By meticulously conducting keyword research, building backlinks from reputable sources, and vigilant performance monitoring, these agencies become architects of credibility and authority. Through white hat services like guest blogging, broken link building, and influencer collaboration, they not only enhance search engine rankings but also contribute ethically to the digital ecosystem.

How To Optimize Videos On Your WordPress Site

Nowadays, we are constantly bombarded with information from a myriad of different sources. After all, this is a natural consequence of the Internet permeating every aspect of our society.

With desktop systems, laptops, tablets, smartphones, smartwatches, and the emerging IoT (Internet-of-Things) devices, the time we spend online is only going up. Thus, it’s important to optimize videos on your WordPress website to get the most of them

One potential side-effect of having so many different stimuli at our fingertips is a significant decrease in attention span. Science is still inconclusive on the topic.

However, studies have shown that the average human attention span went from 12 seconds all the way down to 7 seconds in the period between 2000 and 2016. That leaves you with less time to pique the interest of your site’s visitors. Also, it makes it difficult to retain it until you get your point across.

One successful approach is to use several different media formats to keep your content varied enough. It may sound a bit simplistic. However, colorful images and graphics do work, and so does including videos on your site and as part of your marketing toolkit.

A short but concise video can be far more impactful when it comes to convincing users to buy a certain product This is because it provides an experience closer to the real world. Additional benefits include improving conversion rates and the likelihood of generating incoming links rather than text pages.

If you plan to introduce videos to your WordPress site, you must make sure that you are getting the absolute maximum of what they can offer. This involves incorporating suitable techniques that optimize videos for SEO. SEO or Search Engine Optimization cannot be neglected when it comes to pushing your site forward and attracting visitors.

Where To Host And Optimize Videos

Let’s say that you have produced a high-quality video with a lot of potential. The next step is to decide where to upload it, and the choice may have great repercussions. The first option is to host the clip directly on your WordPress site, where it will be on display automatically in an HTML 5 player. This is NOT recommended as it could put massive pressure on your bandwidth. If you allow visitors to further embed the video on their own sites, the impact on your site’s bandwidth will be multiplied each time the embedded video launches.

Furthermore, to manage your video uploads and ensure that the clips are displayed properly, you may need to add plugins, leading to increased server load. On a shared web hosting service, it could result in incurring additional fees for extra bandwidth. If the situation is severe enough, the site may even get suspended or temporarily taken down.

You should never jeopardize the speed of your site. Slow loading pages could be detrimental when it comes to attracting visitors and generating engagement. In fact, having a site that is well-optimized for speed and performance is crucial for success.

Use Third-Party Hosts

Instead of trying to host the videos yourself, take advantage of the benefits offered by third-party video sites. Take YouTube, for example; it is both the world’s second-largest search engine and the second most visited website.

By uploading your videos there, you can easily embed them in your WordPress site without having to deal with any of the associated issues. It will also facilitate easy sharing, and the video could potentially go viral.

Having a presence on video-sharing platforms is important for creating visibility and attracting traffic. The service will attempt to determine the quality and speed of the viewer’s Internet connection and adjust the video’s resolution accordingly.

Other benefits may include the automatic generation of captions to boost accessibility, potential revenue from advertising, valuable analytical data about the viewers, and more.

Pick The Right Keywords

Although videos are a graphical medium, many aspects of their publication are entirely dependent on text. These include the title, description, and tags. Start your research by seeing which keywords are trending or popular among your targeted userbase. While it may sound complicated, you don’t need a specialized research service to do this. You can achieve sufficient results via the Google Ads keyword planning tool.

When deciding on the exact keywords to use, pay attention to the way they sound in tandem with the surrounding text, especially in the title and description. You would want a natural and organic flow. If it fits, try to include the main keyphrase at the start of the title. At the same time, avoid being overindulgent and filling the texts with repeated keywords.

Further Optimization

Exactly like Google, YouTube also has a set of criteria for its internal algorithms. It is vital to know the factors you should look out for. Some are obvious, such as the number of views, positive or negative reactions, number of comments, the number of subscribers of the creator, etc. Others can be a bit more subtle.

The total average watch time measures the average point at which viewers stop the video, how often the video is added to users’ list, the number of times it has been embedded in other pages, and more.

The title is among the first things that people see, so spending an adequate amount of time on it is going to be worth it. Make it catchy but try to avoid going into clickbait territory. As we said earlier, you should also try to include your main keyphrase at the start, or the end as a second choice, of the title. If it doesn’t work, however, don’t stress too much over it.

As for the description, you can afford to be a bit more creative here. The goal is once again to include the chosen keywords, but that should not come at the expense of the main purpose of this field – to adequately describe the video itself.

Adding a transcript may be a good choice. It allows all necessary keywords to include in an organic manner while also helping viewers. A transcript is particularly suitable for shorter videos that cover complex or confusing topics.

Optimizing Your WordPress Video Gallery

Do you plan to create a dedicated video gallery on your WordPress site? In that case, you have to consider two crucial requirements when it comes to SEO – optimize videos so they are readable by the search engine’s bots, and they must be indexable.

In practical terms, this means that the bots need to be able to see the videos without actually playing them and that each video has to be on a unique URL that it can be associated with.

You can meet the first requirement by using asynchronous loading. Doing so loads all of the scripts on the page simultaneously, preventing any potential slowdowns. The video will load automatically, so it is ready to play whenever the user hits the button while also being accessible for the bots.

The technique used to create your video gallery will be vital when it comes to determining how indexable it is. There are multiple approaches that offer a different degree of indexing. The execution that provides the best result when it comes to this particular goal involves creating a new page for each video.

Each page then loads when the user selects it. Unfortunately, this method has a noticeable drawback affecting the user experience as loading a whole new page just for another video can lead to a less visually appealing presentation. A site with good SEO, however, can largely mitigate this problem by having sufficient page load speeds.

It is very important to optimize videos as they are becoming the most popular medium for consuming content, and adopting this trend as part of your WordPress site could be extremely beneficial. Couple it with SEO video optimization, and you could start enjoying a healthy growth in visitors and potential customers.

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