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What is Keyword Research? (And Why Is It Important?)
Last updated on January 27th, 2026 at 12:12 pmIn spite of what heaps of articles online claim, keywords are still the cornerstone of SEO. It is true that keyword optimization has changed dramatically multiple times over the last decade or so. However, that does not diminish the importance of keywords…
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Affiliate Marketing Dos And Don’ts
Last updated on February 9th, 2025 at 04:16 pmAffiliate marketing is a powerful, performance-driven strategy where affiliates earn commissions for driving sales or leads to a merchant’s product or service. For both merchants and affiliates to thrive, following the right practices is essential. This guide outlines key dos and don’ts…
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How To Grow Your Business with Influencer Marketing
Influencer marketing is a powerful tool that has been growing in relevance over the past few years, and a business would be remiss to pass it up. To use it effectively in this day and age, you need to have a solid understanding of what influencer marketing is. So, keep…
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15 Biggest Trends for Small Business Owners In 2021
Last updated on November 30th, 2024 at 05:00 pmNew technologies, social shifts and changing consumer desires can all have a major impact on business trends. Looking toward 2021, from the current globally disruptive social moment, what can we learn about the biggest likely trends for small business owners in 2021?
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How To Select The Best Anchor Text: A Step-by-Step Guide
Last updated on March 4th, 2026 at 04:23 pmAnchor text is the hyperlinked text that brings you from one place to another on the Internet. When done correctly and successfully, anchor text can have a great effect on your SEO performance. However, if it misses the mark, Google can penalise…
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A Freelancer’s Comprehensive Guide: What to Do If Your Clients Are Walking All Over You
Last updated on January 16th, 2025 at 08:26 amWhen a freelancer offers a professional service, they deal with a variety of individuals with an array of needs and wants. However, when doing so, a freelancer must maintain certain standards without compromising the consumer.
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15 Things You Better Avoid Asking A Graphic Designer
Last updated on May 7th, 2024 at 02:01 pmWhen working with graphic designers, it helps to understand their language. Avoiding requests that may annoy them, and being aware of their pet hates, can eliminate unnecessary bumps in the road. This may lead to a final output you’re happier with, in…
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Starting a digital marketing business during the Coronavirus (and why it’s not as crazy as it sounds!)
There’s no denying that the world is facing a set of new circumstances and challenges in the midst of the Covid-19 pandemic. As we learn to adapt, and find ourselves with a lot more free time on our hands, and as businesses look for new ways to communicate with their…
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