How To Write The Perfect About Us Page

When it comes to organizing their online presence, the “About” or “About Us” page is usually something of an afterthought for most people. It’s usually regarded as a dull detail that needs to be filled out for completion’s sake. Many people just toss some random tidbits on there, so that you can get to work on more important parts of your website.Continue reading “How To Write The Perfect About Us Page”

10 Tips for Successful Content Marketing In 2021

content marketing

Content marketing can be a very effective strategy for boosting your bottom line. Depending on your goal, it can be a great means of marketing. However, in order to produce the best possible results, you need to do it right. Here are ten tips that can help you up your content marketing game in 2021.Continue reading “10 Tips for Successful Content Marketing In 2021”

What is Keyword Research? (And Why Is It Important?)

In spite of what heaps of articles online claim, keywords are still the cornerstone of SEO. It is true that keyword optimization has changed dramatically multiple times over the last decade or so. However, that does not diminish the importance of keywords for SEO or the need to research, update and improve them.Continue reading “What is Keyword Research? (And Why Is It Important?)”

Affiliate Marketing 2020: Dos And Don’ts

What is Affiliate Marketing?

Affiliated marketing is a collaborative effort between a company that either manufactures and sells, or supplies goods, henceforth called the merchant, and an independent promoter henceforth referred to as an affiliate.Continue reading “Affiliate Marketing 2020: Dos And Don’ts”

How To Grow Your Business with Influencer Marketing

Influencer marketing is a powerful tool that has been growing in relevance over the past few years, and a business would be remiss to pass it up. To use it effectively in this day and age, you need to have a solid understanding of what influencer marketing is. So, keep reading to find out how it works, and why it is so effective under the current circumstances.Continue reading “How To Grow Your Business with Influencer Marketing”

15 Biggest Trends for Small Business Owners In 2021

New technologies, social shifts and changing consumer desires can all have a major impact on business trends. Looking toward 2021, from the current globally disruptive social moment, what can we learn about the biggest likely trends for small business owners in 2021?Continue reading “15 Biggest Trends for Small Business Owners In 2021”

How To Select The Best Anchor Text: A Step-by-Step Guide

Anchor text is the hyperlinked text that brings you from one place to another on the Internet. When done correctly and successfully, anchor text can have a great effect on your SEO performance. However, if it misses the mark, Google can penalise your site.Continue reading “How To Select The Best Anchor Text: A Step-by-Step Guide”

A Freelancer’s Comprehensive Guide: What to Do If Your Clients Are Walking All Over You

freelancer clients
freelancer clients

When a freelancer offers a professional service, they deal with a variety of individuals with an array of needs and wants. However, when doing so, a freelancer must maintain certain standards without compromising the consumer.Continue reading “A Freelancer’s Comprehensive Guide: What to Do If Your Clients Are Walking All Over You”

15 Things You Better Avoid Asking A Graphic Designer

Graphic designer
graphic designer

When working with graphic designers, it helps to understand their language. Avoiding requests that may annoy them, and being aware of their pet hates, can eliminate unnecessary bumps in the road. This may lead to a final output you’re happier with, in a quicker time.Continue reading “15 Things You Better Avoid Asking A Graphic Designer”