Just like content decay shows Google you do not update your content and that you do not take ownership, so does link rot. That is, broken links ‘rotting’ on your web pages as they go nowhere. And this can happen even when you did everything right at the time of publishing. You linked to aContinue reading “Link Rot: How To Keep Broken Links Under Control”
Author Archives: Manic SEO Team
Brand Mention Link Building: All You Need to Know
LLMs rule the SEO world right now and are not going anywhere any time soon. Brand mention link building is what can conquer the algorithm and shoot you ahead of all the competitors that still haven’t got it. So, us link builders need to adapt and tailor our efforts so that our clients appear inContinue reading “Brand Mention Link Building: All You Need to Know”
Why Is It Important To Submit URLs for Reindexing In GSC After Changes?
Google Search Console is a tool I use at least weekly, first, to check how my pages are performing for the keywords I am targeting, or to check if the right versions of the pages are indexed. Or maybe I need to submit them for reindexing in GSC? Or if they are indexed at allContinue reading “Why Is It Important To Submit URLs for Reindexing In GSC After Changes?”
Account-Based Marketing: Boost Your B2B Strategy
If you manage a B2B company, you know how long a process lead generation can be. You’d do anything to speed things up to the sale stage, right? Some people do it by investing all their efforts in demand generation. They pull prospects by creating content that markets demand to them. Rather than pushing a tailored messageContinue reading “Account-Based Marketing: Boost Your B2B Strategy”
What Is Content Decay and How to Deal with It
You’ve written a great article, you hit “Publish” and you feel like this is all it takes to get on good terms with Google. We all do it. It is called wishful thinking. Maintaining a good, indexable blog that attracts traffic and is helpful to users takes a bit more work and consistency. You needContinue reading “What Is Content Decay and How to Deal with It”
How to Use Parasite SEO to Rank
When you build links to your website, your goal is to boost its traffic and search engine ranking. If only websites that have high authority and steady organic traffic link back to yours, this means that they trust you. And in the eyes of Google, you are a high-authority source, too. Although this seems likeContinue reading “How to Use Parasite SEO to Rank”
TOFU, MOFU, and BOFU: Skyrocket Your Conversions
The biggest challenge any business faces is how to sell its products. No matter if you are a freelancer, an SME or an established market player, the bottom line is earning money from your services. However, winning a customer can be tough. Unless you know where they are coming from a.k.a. what problem they needContinue reading “TOFU, MOFU, and BOFU: Skyrocket Your Conversions”
What Is Jealous Link Building?
Every time I sit down to build a list of new prospects to outreach – at least once a week, my heart skips a beat! Why? Well, I know that many of these websites will either ignore me and leave me hanging. Although I pick them relevant, if only I knew that they did linkContinue reading “What Is Jealous Link Building?”
Interrogative Keywords: How To Rank Higher (By Simply Using Google)
If 8% of search engine users formulate their queries as questions, why neglect them? There is so much competition for short-tail keywords – it is extremely difficult for a brand new business website to rank for them. Interrogative keywords are a good way to cater to the user and create content that answers their questionsContinue reading “Interrogative Keywords: How To Rank Higher (By Simply Using Google)”
Entity-based SEO: Hone in Semantic Optimization
Surprise, surprise… SEO isn’t just about keywords anymore. Maybe many will say “Well, this has been the case for ages – you need to optimize for long-tail and question keywords!”. You won’t be wrong, this is still quite important. However, AI is thriving. Search engines now focus on meaning, context, and how ideas connect. ThatContinue reading “Entity-based SEO: Hone in Semantic Optimization”
How To Maintain Momentum in Blogging
We’ve all been in a writer’s block. Even if you are not a passionate blogger nor a manic SEO enthusiast, chances are that you’ve been there – you have to write an assignment but you have no ideas to put into it. Creating momentum in blogging is the opposite of a writer’s block. It isContinue reading “How To Maintain Momentum in Blogging”
How to Benefit from Implied Mentions
AI search and GEO have changed how SEO works. Not too long ago, it was enough to optimize for the right keywords to rank well. With LLMs, things have changed. It’s more about language and context than keywords and links. Thus, implied mentions where your brand name appears within the right context and on relevantContinue reading “How to Benefit from Implied Mentions”