Google Search Console is a tool I use at least weekly, first, to check how my pages are performing for the keywords I am targeting, or to check if the right versions of the pages are indexed. Or maybe I need to submit them for reindexing in GSC? Or if they are indexed at allContinue reading “Why Is It Important To Submit URLs for Reindexing In GSC After Changes?”
Category Archives: Content Strategy
What Is Content Decay and How to Deal with It
You’ve written a great article, you hit “Publish” and you feel like this is all it takes to get on good terms with Google. We all do it. It is called wishful thinking. Maintaining a good, indexable blog that attracts traffic and is helpful to users takes a bit more work and consistency. You needContinue reading “What Is Content Decay and How to Deal with It”
How to Use Parasite SEO to Rank
When you build links to your website, your goal is to boost its traffic and search engine ranking. If only websites that have high authority and steady organic traffic link back to yours, this means that they trust you. And in the eyes of Google, you are a high-authority source, too. Although this seems likeContinue reading “How to Use Parasite SEO to Rank”
Interrogative Keywords: How To Rank Higher (By Simply Using Google)
If 8% of search engine users formulate their queries as questions, why neglect them? There is so much competition for short-tail keywords – it is extremely difficult for a brand new business website to rank for them. Interrogative keywords are a good way to cater to the user and create content that answers their questionsContinue reading “Interrogative Keywords: How To Rank Higher (By Simply Using Google)”
How To Maintain Momentum in Blogging
We’ve all been in a writer’s block. Even if you are not a passionate blogger nor a manic SEO enthusiast, chances are that you’ve been there – you have to write an assignment but you have no ideas to put into it. Creating momentum in blogging is the opposite of a writer’s block. It isContinue reading “How To Maintain Momentum in Blogging”
How To Assess Your Blog Posts’ Keyword Universe
When you want the best results in search, you need to think about keywords at all times. Let’s face it – if you do not think like a potential customer, you’ll never rank for the terms people would use to find you! And they will end up buying from your direct competitors. It’s a shameContinue reading “How To Assess Your Blog Posts’ Keyword Universe”
Gated Content: A Powerful Lead Generation Tool
Since 2018, when GDPR (General Data Protection Regulation) went into operation, data collection in the marketing world has changed. Customers have to give their consent to allow companies access to certain personal data, either via an opt-in form, or a simple tick to agree. This presented marketers with a challenge – how to use thisContinue reading “Gated Content: A Powerful Lead Generation Tool”
How to do SEO for a Cleaning Business
Optimizing your website for search is no longer something you can put off, especially if you have a small business. In order to get found by customers, you need to make sure you pop up for the main queries they type in – otherwise, you give way to the others in your field (that mayContinue reading “How to do SEO for a Cleaning Business”
Shopify SEO: A Guide
Shopify powers millions of online stores worldwide, helping entrepreneurs launch and manage their businesses with ease. But while the platform is SEO-friendly out of the box, default settings alone won’t get you to the top of Google’s search results – especially in competitive niches. SEO is essential if you want your Shopify store to attractContinue reading “Shopify SEO: A Guide”
Micro Moments in Content Marketing
It is very easy to find what you need on a whim – you just search on your phone or other device with Internet access. It is usually something we want to learn about – additional info, a place, an activity or a purchase. These “needs” are called micro moments. As it is so easyContinue reading “Micro Moments in Content Marketing”